About Nellie by Amy Norman

With decades of travel experience and a deep commitment to cross-cultural connections, Amy founded Nellie to offer experiential and luxury travel that transforms.

The name of the company comes from Nellie Bly, a 19th century investigative journalist and pioneering global traveler. She was a pathbreaker with boundless curiosity about the ways people live across the world. In the same vein, at Nellie, we offer experiential travel opportunities by partnering with local experts, ensuring that your journey enriches both you and the communities you visit.

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Personalized Experiences

My team at Nellie is composed of bespoke travel curators, bringing you hand-picked accommodations, guides, chefs, activities, and more. With Nellie, you become a traveler, not a tourist, gaining meaningful connections and authentic experiences.

Luxury travel. Authentic connections.

Our deep local connections and relationships bring you inside access—to adventures with locals, to cultural institutions you’ll love, and to the most personalized and exciting experience at your dream destination.

With our experts, guides, and connections, we help travelers immerse themselves in the local scene and find the hidden gems that tourists miss.

Nellie’s clients are usually extremely busy and super curious, craving extraordinary travel but without the time or know-how to design the trips they seek. At Nellie, we do it all, drawing on our relationships and research to plan, curate, and build all-encompassing itineraries that reflect your interests and values.

Past travelers have been transformed by their adventures with Nellie, making incredible new connections and enjoying once-in-a-lifetime activities including a private sake brewery tour in Japan, after-hours access to Galerie Dior in Paris, a camel ride at sunset in the Sahara, and so much more.