Amy Norman Featured Media

Amy Norman shares her journey building an award-winning educational subscription brand rooted in curiosity, global learning, and hands-on discovery. Drawing on her international upbringing and leadership experience, Amy reflects on the importance of mentorship, self-belief, and long-term patience in entrepreneurship while addressing the systemic barriers women founders still face in society.

Amy Norman encourages managers and executives to look for opportunities to remind their team members of common goals to reduce individual competition.

Amy Norman endured a year of profound personal loss and hardship while launching and growing her children’s subscription company, Little Passports, ultimately turning it into a successful business and becoming a resilient role model for her children.

Amy Norman shares how founders can unintentionally limit their teams’ success through common early-stage management mistakes, from assigning tasks instead of objectives to confusing long hours with meaningful output.

Mount Holyoke alumna Amy Norman and co-CEO Sella Ma built Little Passports to get kids interested in other cultures with activity packages mailed to their homes.

Amy Norman reflects on how personal resilience, a diverse career background, and a strong partnership with her co-CEO shaped her leadership, especially for women and working parents.

A Wall Street Journal report highlights the rising cost and competition of Facebook advertising for small businesses. One standout example is Little Passports, which scaled its Facebook ad spend to as much as $250,000 per month by rigorously testing ads and leveraging Facebook’s Lookalike Audiences.

Amy Norman shares her path from finance and consulting to co-founding Little Passports, highlighting how meaningful work, a trust-based co-CEO partnership, and a flexible, transparent company culture have allowed her to build a successful children’s brand while being the kind of working mother she wants to be.